Use of words restricted for 2012 Olympics

According to the BBC, businesses who don’t pony up money cannot use the words Olympic, 2012, summer, and others together in one phrase. Slashdot example: “Pubs could not advertise that they have they’re TV tuned to the Olympics on chalkboards.”

Why? Because “It’s worth a lot of money, hehehehe!” –Douglas Adams. But seriously, this is insane. Anybody remember when the BBC was forced to block its internet streaming to the US of coverage of the 2004 Olympics because NBC “owned” the right to broadcast Olympic coverage to the US? Same thing here. :(

2 Responses to “Use of words restricted for 2012 Olympics”

  1. Dan Says:

    How about if the signs read:

    Summer. Olympics. 2012. On our TVs.

    ?? ;)

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